We set up tents, kindle a fire: the queue at the Apple store a week before the start of sales of the iPhone
The Apple presentation took place on September 12th. The company announced three new smartphone models at once: iPhone XS, iPhone XS Max and iPhone XR. However, it turned out that the new ones are no different from the old ones.
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Publication from re: Store (@restore_ru) 25 Sep 2018 at 7:00 PDT
But does this insignificant fact prevent people from giving their money for a novelty? Prices start at 78 thousand rubles, and the iPhone XS Max with a capacity of 512 GB costs 128 thousand.
A tent camp has been set up on Tverskaya - people have taken a turn to get new iPhones. Price in line - 200 thousand rubles pic.twitter.com/sFQn7eJlmu- The city needs a hero (@mossight) September 26, 2018
Right now for the iPhone XS in Moscow there is an almost kilometer long queue - https://t.co/dcbOjmzAXf pic.twitter.com/na1lYMD3zQ- iPhones.ru (@iphones_ru) September 26, 2018
The sale of new smartphones in Russia will begin on September 28. But already a few days before the start of sales, on September 23, a queue lined up at the central official Apple store on Tverskaya Street in Moscow. At first there were only three people, then six, and every day the number of people wishing to become the first owners of a new smartphone is growing exponentially.
Photo: Nikita Evdokimov
Despite not the most favorable autumn weather, people live in the queue. The iPhone hunters set up a real camp near the store: set up chairs, cots, brought sleeping bags. One of the potential buyers set up a tent. True, law enforcement agencies did not like it, and the tent had to be removed, and the failed iPhone owner went to the station.
Photo: Nikita Evdokimov
The queue even had a set of rules for those who want to join with those who want to be the first to get a novelty. There is also a queue manager, who needs to be noted every half hour. And it should be done strictly personally, otherwise you can lose your place.
Particularly resourceful people have already put their places in the queue for sale.According to some information, a few days ago, the first place was given for 450 thousand rubles, now its price has already exceeded one million. Places in the top ten are from 250 thousand. For example, 34th place in the queue can be bought cheaper, for only 110 thousand rubles.
"The exclusive opportunity to become one of the first owners of the iPhone XS or iPhone XS Max in a solemn atmosphere, not defending the three-day queue," - is written in the ad. Indeed, the solemn atmosphere is worth giving away more than one hundred thousand.
Of course, on the Internet there are already announcements of the sale of new iPhones purchased in other countries where sales started earlier. And not all are sold with a huge markup. But not all potential buyers know about it. And these same potential buyers are not at all the people who are now sitting in line in front of the store.