Advertising in the metro: pros and cons
Earn, rent, place for accommodationadvertising is one of the great strategies for making a profit. For the city authorities it is also an opportunity to impose costs for the restoration and preservation of certain economic objects.
That's why advertising in the metro is actively developing, which also has many other advantages:
- coverage of the maximum possible audience - everyone who is at a station or in a car almost automatically gets acquainted with the information;
- constant repeated contacts, fixing the effect;
- long-term interaction;
- the minimum price for one contact.
Overcrowded metro cars are exactly the place,which simply does not leave a choice to its passengers in the matter of providing them with advertising. The human brain, consciously or not, always strives to receive and process new information, so the likelihood that, having a bright image nearby, wants to "admire" the bare wall or the classic inscription "Do not lean" is incredibly low. Naturally, you can always try to read a book or watch a film on the way to work or study, but it's simply impossible to do it standing in the morning crush, and the number of seats is quite limited. In this case, the best way to abstract from society is to study advertising.
Sociological surveys made it possible to find out whichgoods and services more effectively promote in public transport. In the first place promotional offers from large retail chains. Popular supermarkets and entertainment centers remind their clients about themselves and are invited to familiarize themselves with the novelty or take advantage of a unique offer. Next on the effectiveness of advertising in the subway for those who do not want to cook dinner from the successfully purchased products. Delivery services of ready meals of various cuisines of the world regularly receive new customers among those who go hungry and tired from work. On the third position in the list are offers of leisure. Messages on exhibitions, fairs, concerts, performances and other kinds of entertainment, flashing before my eyes on weekdays, on a day off can collect for several dozen visitors more only because they have chosen the right place for advertising. Significant productivity outside this rating is seen in the job search ads for various, non-demanding positions.
In major metro cities use at leastmillion people a day, and many of them make several trips. Only these figures are enough to assess the effectiveness of advertising in wagons and stations. Everyone who is interested in finding new solutions to promote their goods and services will certainly benefit from a visit to the traditional international exhibition "Advertising" from the Expocentre Fairgrounds in Moscow.